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Ten Reasons Not to Measure Impact – And What to Do Instead | Mary Kay Gugerty & Dean Karlan, Stanford Social Innovation Review

“Impact evaluations are an important tool for learning about effective solutions to social problems, but they are a good investment only in the right circumstances. In the meantime, organizations must build an internal culture in which the right data are regularly collected, analyzed, and applied to manage implementation and improve programs.”
A comprehensive summary of the authors’ recent book, in which they explain why impact evaluations are not always useful, describe ten scenarios in which alternatives to impact evaluations make sense, and provide four guiding principles for collecting data that will be used to inform decisions and improve programs.

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